Michelle is sponsored by Miller's Professional Imaginghttp://www.millerslab.com/Join Michelle Moore as she shares how she created a niche senior portrait industry and grew her business to have a massive word-of-mouth following in her city of Seattle. She’ll discuss the ins and outs of running a senior portrait business, and how to market yourself to create a lasting brand that your clients will love. Michelle will take you step by step through her techniques on how to build your brand, as well as how to think about your online presence to market towards your ideal client. She’ll share her favorite marketing tips, and ways to reach your teen client when you are just starting out or trying to break into a new market. Michelle will discuss the importance of working with a professional makeup artist and the logistics of incorporating pro makeup for seniors into your business model. Plus, she’ll cover her senior rep program details, as well as provide a take-home handout to help you get started on your own! Lastly, Michelle will demonstrate her top posing tips with a senior model so you can see first hand how to create the images that sell. There will be time for a Q&A at the end, so come prepared to take notes and ask any follow-up questions about senior portrait photography.
Learn how to:
- Create a stellar online presence via your website & social media
- Develop unique marketing strategies to reach your teen clients
- Work with a pro makeup artist
- Build a “Senior Rep” program
- Pose your client for the sale with a live shooting demo with a high school senior
This class will be perfect for those new to the senior portrait market, as well as those wanting to boost their current senior portrait brand.
