When a photographer's portfolio consists solely of curated images of orchestrated moments, we create unrealistic expectations among our clients and within ourselves about what a session “ought” to look like. Join Lexia Frank as she shares a framework for capturing the beautifully real storylines of your clients, photographing subjects as they are, and standing out with work that is far from homogenized. Learn to revive the "Art of Documentary” as Lexia reveals how you can powerfully capture real life, candid moments, and compelling stories in a beautiful way that honors the truth of your client and sets you apart from other photographers.
1. Learn how to take off the director hat and allow clients to be comfortable enough to let events to unfold naturally. 2. Learn how to pull natural moments from even your most uptight clients. 3. Understand that when you stop posing your clients, you begin to hone an entirely new set of compositional and photojournalistic skills. 4. Learn how to expand your concept of a “portrait,” and how to tell your clients' stories through the details of their personalities. 5. Learn how to attract your ideal client.
